POST-FEMINISM AND POPULAR CULTURE Angela McRobbie Downloaded by [Tomsk State University Tul’skii gosudarstvennyi universitet] at 15 March. KEYWORDS girl power, individualism, popular feminism, postfeminism . Angela McRobbie, “Post-Feminism and Popular Culture,” Feminist Media Studies. Post-Feminism and Beyond Angela Mcrobbie . It was through the intersections of popular and political culture that feminism was undone and, hey presto, was.

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Fraser sees unwitting collusion on the part of feminism here which, she argues, not uncontroversially, had by the time at which neoliberalism was on the ascendant, postfemiism or suspended?

This allows popular culture to portray female characters which lead an independent, equal and free lifestyle a potfeminism recent postfemiinsm is of course “Sex and the City”. As a scholar of queer feminist sub cultural resistance in contemporary Britain, the lack of empirical attention to the voices and experiences of young women who explicitly identify with feminism, collective radical politics and non-heterosexual lifestyles — evident in riot grrrl and Ladyfest — highlighted the partiality of Aftermath.

It would be possible to extend their argument to include some of the critiques provided by second-wave feminism. Works Cited Driver, Susan. Aftermath is not based on empirical fieldwork but consists of an innovative theoretical synthesis; McRobbie performs a comprehensive theoretical backtrack to explore the loss of a feminist subject in British popular culture now entrenched in a post-feminist neo-liberal capitalist global economy. From the late s, my attention, as a feminist sociologist, kept being drawn to media images which were intended to provoke some imagined group of always humourless feminists.

Cultural Reader: Angela McRobbie – “Post Feminism and Popular Culture” – summary and review

Bridget Jones and the New Gender Regime. Remember that you can manage the cookies yourself by changing the settings on your browser. The second part of Angela McRobbie’s “Post Feminism and Popular Culture” uses her critical agenda in analyzing the film “The Bridget Jones Diary” in a manner that illustrates her argument that post postfeminnism is shaping the way women are portrayed in recent popular culture.

For McRobbie, contemporary popular culture expresses what has been termed “post feminism”. It was through the intersections of popular and political culture that feminism was undone and, hey anfela, was instead replaced by a prevailing, even triumphant, discourse of female individualism informed by a culthre of feminist principles and buzz words such as female empowerment or A1 girls etc which could then quite easily be set to work angeoa part of an emerging new capitalist or neo-liberal agenda, this time directly addressed to, indeed customised for, young women.

However, these angsla women, like in Sex and the City, are not abiding according to McRobbie to the principles of feminism and they do not associate themselves with the movement and its goals, therefore not contributing to its political power.


I have referred to this phenomenon as a form of symbolic power which can be understood as post-feminist. There is nothing new about casting the feminist or indeed the lesbian as the arch-villain whose anger and hostility stems from some personal inadequacy.

The world of media imagery and the politics of meaning are deeply and inextricably connected to and part of the wider political economy. Julia Downes, University of Leeds. Those who are exceptions to this rule are somehow abnormal. These images appeared, in a celebratory fashion, to reverse the clock, turning it back to some earlier pre-feminist moment, while at the same time doing so in a rather tongue-in-cheek kind of way.

Under this new gender regime the subjectivities of young women are defined and described in a repetitive manner in popular and political discourses along the lines of female individualisation. Queer Girls and Popular Culture: On this site we use cookies to aid your use of our service and for statistical purposes. Post feminism views these achievements as socially and culturally “obvious”. Once again McRobbie has emerged as a confident feminist scholar of gender and culture, unafraid of making theoretical U-turns and taking risks.

Date Event Published. In each case, though with different inflections, feminism could be seen as having forced some concessionary response on the part of the status quo and the dominant social groups in society or the patriarchy. In Feminism and Youth Culture: As long as she did not become a single mother who would be reliant on welfare she could gain access to sexual pleasures which in the past had always been the privilege of men hence the new female market for soft pornography and the growth of so-called porn chic.

Government would at that time provide supports and incentives to do well, to gain high qualifications and to aim for the financial independence of the monthly salary. They were to be encouraged at achieve in school, at university and in the world of work and in each of these spheres they could rightly expect norms of gender equality to prevail.

Zamknij On this site we use cookies to aid your use of our service and for statistical purposes. However apart from implicitly castigating the so-called cultural feminists with whom she has already been in critical dialogue, especially Judith Butler, Fraser underplays the way in which capitalism sought to undo feminism.

Indeed it is a mark of their cultural intelligibility as young women that they renounce or disavow the need for a new sexual politics. This concerns the UK Coalition government. From Jackie to Just 17McRobbie constructed a progressive cullture shift that reflected gains in new sexual freedoms and power for young women.


The young woman could also expect as a result of her hard working outlook and capacity also mxrobbie gain some tangible sexual freedoms in the form of access to leisure culture, to a sex life which need not be tied to marriage and having children, and to a climate where the sexual double standard was to be removed so that the young woman could heartily enjoy sexuality with impunity, indeed she could also now get drunk, and even behave badly within certain limits as Bridget Jones tumbles out of taxis onto the street after a long night in the wine bar.

My focus of interest in The Aftermath of Feminism was in what I termed a new sexual contract.

The argument I proposed in The Aftermath of Feminism was that within the passage to a new form of neo-liberal governmentality, young women came to occupy a key position, indeed they became exemplary subjects McRobbie Anchored in consumption as a strategy and leisure as a site for the production of the self, postfeminist mass media assumes that the pleasures and lifestyles with which it is associated are somehow universally shared and, perhaps more significantly, universally accessible.

Across the spectrum of European politics it is the small super-league of polished, professional women who gain prominence from their prestigious jobs. Personally I found myself taking sharp in-breaths as McRobbie spun out an increasing sense of loss, pessimism, and lack of confidence in new generations of young women. Reading, Resisting, and Creating Media. Mobile app Plan your visit to the Museum, check out current events and visit our exhibitions with our Mobile App.

This new regime of gender power requires the consent and participation of young women in the rejection of feminism. While such an event may be interpreted as supportive and positive we need to dig deeper below the surface to understand what could be at stake in this kind of concern for young women and their body anxiety?

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Its distinctive feature is that it upholds the principles of gender equality, while denigrating the figure of the feminist. There is a double entanglement, across the socio-political universe as feminism is taken into account, in order that it can be understood as having passed away. She makes it sound as though there was simply a posgfeminism even a seemingly cutlure liaison.

Some of these popular culture depictions of modern women use their freedom to chose in adopting female behavioral patterns which feminism tried to abolish.